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FTC
Looks Into Guitar Lesson Scam
Ever
wonder who really owns online guitar lesson review sites?
Why does the same course always get a 5 star rating?
Are the lessons that good? No.
Learn
and Master Guitar by Steve Krenze and their affiliates
own most of these so-called review sites. These bogus
5 star ratings are really sponsored advertising.
The review sites track your purchase and receive a sales
commission on every lesson sold.
Who
are these affiliates? Google the phrase "Learn
and Master Guitar" and you'll be surrounded. The
three ads at the top of the page and eight ads down
the right side are all advertisements for the same product
— not reviews.
The
Federal Trade Commission is currently investigating
this deceptive
advertising practice. By law, an advertiser must disclose
financial compensation. These "review sites"
don't disclose that they're being paid for 5 star ratings
and what appear to be unbiased reviews.
The
following chart isn't a guitar lesson review. It's an
accurate side by side comparison of guitar lesson information
available online. Click on the chart to enlarge.
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